Find and Purchasing a Franchise


By Maira Hassan

It is a pre-conceived notion that purchasing a franchise requires a pocket full of money and oodles of money saved up in the banks, earning interest rates. Well, the reality is different. Anyone who is practically ANYONE can purchase a franchise and is a very good investment in all aspects. Now the question is why should you buy a franchise? Well, firstly, the risk involved in buying a franchise is minimal and the threat involved in starting your own business with your own assesses and resources are appreciably played down.

If you compare new (non-Franchise) business start-up with a Franchise you buy, the result is outrageously astounding. 90% of non-franchise business results in a major failure and the owner suffers great loss and in some cases, ends up getting bankrupt. The very reason for this tragedy is the fact that starting a business from the scratch is time consuming and not necessarily the owner possesses the skill to operate a new business. The marketplace has zero tolerance policy for inexperience and naïveté.

Purchasing a franchise means, all the necessary homework and groundwork has already been done. The preliminary obstacles have been cleared out. Despite the fact that nobody can guarantee the future, yet the serious start-up stage of the company has passed and is the position to enjoy expansion. Another positive point in purchasing a franchise is that the need to make critical business decisions isn't a big deal that franchise owners often come across. Starting product selection to marketing, the choices have already been opted for. It purely depends on the franchise owner to carry out the everyday business operations and vital dealings.

Franchising is based on bond based on trust between the franchisor and franchisee. The franchisor provides the business expertise which includes marketing plans, management supervision, finance backing, site location, training, etc which, if not, would not be available to the franchisee. The franchisee gives the essential entrepreneurial strength and necessary drive to make the franchise a growing success.

There are chiefly two forms of franchising: Product/trade name franchising and Business format franchising. To put it simply, a franchisor owns the right to the name or trademark and sells that right to a franchisee. This is called "product/trade name franchising." The more multifarious form, "business format franchising," includes a broader and long-lasting liaison between the two parties. Business format franchises often presents a full range of services, together with site selection, training, product supply, marketing plans, and even assistance in obtaining financing. Before buying a franchise, you should be well aware of the advantages and disadvantages of franchising, franchisor's responsibilities and basic understanding of a franchise contract. It is a pre-conceived notion that purchasing a franchise requires a pocket full of money and oodles of money saved up in the banks, earning interest rates. Well, the reality is different. Anyone who is practically ANYONE can purchase a franchise and is a very good investment in all aspects. Now the question is why should you buy a franchise? Well, firstly, the risk involved in buying a franchise is minimal and the threat involved in starting your own business with your own assesses and resources are appreciably played down.